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Small Customer Sample
Base
(Under 20 customers) |
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| OBJECTIVE: |
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To gather and interpret qualitative research data when
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1) |
The Target Company has a limited customer base |
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2) |
A small number of customers account for
a majority of
a Target Company's revenues, or |
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3) |
Investors or lenders prefer that calls are made by an objective
third party |
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| DELIVERABLES: |
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One-on-one, interactive dialogs / write-ups
In-depth exploration into key areas
Identification of hidden issues not previously exposed
Generates hypotheses for further investigation |
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| BENEFITS: |
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Maximizes feedback about industry, buying decisions and customer satisfaction
Provides interpretive "color commentary" when added to a quantitative study |
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